People Driven, Auto Experience

Over the last 50 years, the Birchwood Automotive Group has grown to become Winnipeg's largest network of Automotive retailers. With 17 franchised operations, including Birchwood Chevrolet Buick GMC, Birchwood Honda on Regent, Birchwood Infiniti, Birchwood Nissan, Birchwood BMW, MINI Winnipeg, Land Rover Winnipeg, Jaguar Winnipeg, Volvo Winnipeg, Birchwood Honda West, Birchwood Lexus Toyota, Birchwood Kia, Birchwood Kia West, Birchwood Truck Store, Birchwood Hyundai, Birchwood Ford, and Birchwood Nissan Brandon; no other Automotive Group can offer the choices you get from Birchwood.

Each of our dealerships is structured to serve the automotive needs of our customers by operating sales, service and parts departments. In addition to these services, we operate two collision repair centres. Pointe West Collision Centre located in the Pointe West AutoPark and the Birchwood Collision Centre located just off Regent Ave, are two of the finest state-of-the-art collision repair centres in all of Canada.

As the recognized leader in the Winnipeg Automotive sector, we feel a huge commitment to the welfare of the community we serve. Our longstanding support of the United Way is evidence of that commitment. In addition to supporting the United Way, we also assist local non-profit organizations with their fundraising goals through the Birchwood Partnership Program.

The size of the Birchwood Automotive Group is not the only thing that differentiates us from our competitors. Each of our dealerships and our over 1000+ employees have consistently adhered to a number of unwritten, common sense principles that have provided the framework for our organization philosophy. Terms such as honest, fair, loyal and progressive accurately describe our team members and our way of doing business. Collectively these principles have been our business compass.

Our Philosophy

Customer Enthusiasm, Team Member Growth, Financial Performance

Birchwood's leadership philosophy is based on three interdependent elements which, we believe, are critical to business success; Customer Enthusiasm, Team Member Growth and Financial Performance. Our philosophy holds that all three are of equal importance and that we must continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or any situation of apparent conflict or contradiction among the three, Customer Enthusiasm will always carry the most weight.

Our Mission, Vision and Values

Personal Leadership, Trust & Respect, Teamwork, Continuous Improvement


To provide automotive products and services that consistently exceed the expectations of our customers and to provide opportunities and a working environment that allows our team members to grow both personally and professionally so that together we may prosper and consistently make a positive contribution within our community.


To be the recognized leader in every aspect of the retail automotive industry.


We believe that adherence to the following values is fundamental to the fulfillment of our mission and vision.

Personal Leadership
At Birchwood there is no place for mediocrity or half-hearted efforts. We insist upon personal responsibility and accountability from each of our team members.

Trust & Respect
We have nothing of greater value than our people! We believe that demonstrating respect for the uniqueness of every individual builds teams of confident, creative members possessing a high degree of initiative, self respect and self discipline.

We are dedicated to a singleness of purpose and insist upon mutual support for one another in everything we do. We believe open communication, encouragement for new ideas and co-operative teamwork produces a better work environment and enthusiastic customers.

Continuous Improvement
We choose not to accept the status quo and firmly believe that sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.

Our Team

Our Birchwood Automotive Group Team is made up of 1000+ team members with 12 retail facilities representing 16 manufactures in the City of Winnipeg.

Our team members choose to listen. They are individuals of character, competence, and commitment. They are trustworthy, they work together and they are committed to enhancing our work environment and the experience of our guests. We are extremely proud of each and every one of them.

We offer team members a respectful and challenging work environment, an industry leading benefits package and a realistic potential for advancement based on performance.